The three major cellular operators in Indonesia, Telkomsel, Indosat and XL Axiata, united to promote the advertising business on mobile devices, on Thursday (05/02/2013). All three provide Mobile Ad Platform is ready to be sent to each customer.
In this partnership, the three mobile operators provide service delivery through SMS and MMS advertising. In addition, they also provide digital display advertising in the form of banner. All ads can be delivered on the basis of location, web site landing pages, up to the user profile.
Senior GM m-Finance Technology, Content & New Business XL Axiata, Yessie D. Yosetya said, mobile operators have strength in presenting advertisements on mobile devices. "Mobile is much more powerful and targeted because the ads can be displayed based on the user's profile or location base," he said.
For user profiles, can be categorized by age, gender, the data packets are used, spending on telecommunications costs, the type of phone used, the telltales mobile operators, as well as the location.
But, in fact, mobile devices are still considered a third screen in the display advertising business in the sail, after the first screen televisions and personal computers as a second screen.
Based on data from Nielsen Indonesia, Indonesian media ad spending reached more than Rp 87 trillion in 2012, or an increase of 20 percent compared to 2011. Television still dominates the media advertising market share stood at 64 percent of total ad spending, followed by newspapers (33 percent) and magazine-tabloid (3 percent).
According to the Head of Digital Advertising Group Telkomsel Adrian Suherman, digital advertising market share is not more than 1 percent. He looked at the potential of digital advertising, especially in mobile, is very promising in the future look at the penetration of smart phones and tablets continues to grow.
"I personally hope the digital advertising market share could increase by between 5 to 10 percent in 2015," said Adrian.
Telkomsel, Indosat and XL Axiata will conduct business and promote their products together. "If the market knows the benefits that they can, this will be a snowball effect," added Adrian.
Sources:http://tekno.kompas.com/read/2013/05/03/1538144/3.Operator.Seluler.Bersatu.demi.Iklan.Mobile
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