You may have dreamed of owning your own business. Various things have to be prepared carefully. Before starting your business, there are some important thing to do first. When you go into business, you need to explain what kind of business would you wrestled. You are expected to be able to describe in general the business you run, especially if you plan to take your business to matters relating to institutions outside your company such as banks or investors.
Have you been in the business services, manufacturers, retailers, or other type of business, any type of business, you have to perform industry analysis, as well as describing the following matters:
- Parties anywhere that participate or are engaged in business
- The pattern of distribution of effort will you worked
- Competitors and consumer mapping
Industry Analysis
In the business world, various aspects of the economy is happening outside your business will affect your business. The more you know the ins and outs of the business / industry, you are getting ready to run your business and ensure smooth.
A complete business plan discusses economic factors in general business, anyone who is a business player, distribution patterns, the factors in the competition, and anything that gives an overview of the business to outsiders.
Internet has a great impact on the availability of business information. After the explosion of information and unprecedented growth in the Internet era began in the 1990s and continued in the 21st century, finding information is easy. With internet access, almost all the information you need for your business plan is available in full, there is a web site for business analysis, financial statistics, demographics, trade associations, and so on.
Players in Business
In the business world, you have to know where the parties are engaged in the same field as you. There is a huge difference, for example, between business / industry of which likely consists of only a few players only with business / industry consists of many small players or businessmen.
Clarity of this information raises a big difference between a business and a business plan. For example, a fast food business, consisting of several large brands, they take part in thousands of outlets known, and largely a franchise business. Economists speak of a consolidation in the industry, while novice players tend to disappear and some great players emerge. In accounting, for example, there are several large international firms whose names are known and tens of thousands of small firms. In computer manufacturing, for example, there are some big international companies are well known, and there are also thousands of smaller companies.
Distribution patterns
There are many strategies for a product or service to be up on the supplier or user. Explain how the distribution system in your business. Does your business is a business where product sales are supported by regional distributors, as well as for computer products, magazines, or auto parts? Is your industry relies on direct sales to large industrial customers?
Some products are generally sold through retail stores to consumers, and sometimes distributed by distribution companies that buy from manufacturers. In other cases, products are sold directly from the manufacturer to the stores. Some products are sold directly from the producer to the final consumer through promotion, national advertising, or other promotional means.
In many product categories there are several alternatives and options common distribution. Encyclopedias and vacuum cleaners are traditionally sold from door to door, but also sold in stores and directly from producers to consumers through radio and television advertising.
Some products are distributed through direct sales from manufacturers to other manufacturers directly, and in a long-term contract as between car manufacturers and suppliers of spare parts, materials, and components. In some industries companies use representatives or agents.
Technology can change the pattern of distribution within an industry or product categories. Internet, for example, change the option for software distribution, books, music, and other products.
Distribution pattern may not be important for service companies, such as restaurants, graphic artists, or architects. For some services, distribution may still be relevant. A phone service or Internet provider, describe the distribution patterns of distribution may be related to the physical infrastructure.
Competitors and consumer mapping
It is important to understand the nature of competition in your market. It is still a general overview of the types of business. Describe the general nature of competition in this business, and how customers seem to choose one provider over another.
What is the key to success? What factors support increased purchases yan? take advantage of the price difference? Features of the product? Service? Support? Training? Software? Accuracy of delivery? Is the brand name important?
In the computer business, for example, competition might depend on reputation and market trends, while the other player uses the power distribution and advertising.
In the restaurant business, for example, competition might depend on reputation and trends restora he managed, while other players prioritize location and easy parking facilities to attract customers.
In the service providers such as doctors, lawyers, etc., the use of ineffective advertising, more likely to rely on stories from mouth-to-mouth ata quality of services provided. Is there price competition between accountants, doctors, and lawyers? How do people choose travel agencies or florists for weddings? Why choose Starbucks coffee shop lainSemua not this is the nature of competition.
Main Competitors
Perform detailed analysis on your main competitor. Make a list of who your main competitors. What are the strengths and weaknesses of each? Consider their products, pricing, reputation, management, financial position, distribution channels, brand, business development, technology, or other factors that you feel is important. In what areas of the market segments in? What seems to be the strategy of their business? How big is the impact on your product, and what threats and opportunities they earn?
Once you successfully outlines business analysis for your business, you are expected to be ready to start running your business.
Sources:
http://gemawirausaha.blogspot.com/2011/03/pahami-seluk-beluk-bidang-usaha-anda.html
In the business world, various aspects of the economy is happening outside your business will affect your business. The more you know the ins and outs of the business / industry, you are getting ready to run your business and ensure smooth.
A complete business plan discusses economic factors in general business, anyone who is a business player, distribution patterns, the factors in the competition, and anything that gives an overview of the business to outsiders.
Internet has a great impact on the availability of business information. After the explosion of information and unprecedented growth in the Internet era began in the 1990s and continued in the 21st century, finding information is easy. With internet access, almost all the information you need for your business plan is available in full, there is a web site for business analysis, financial statistics, demographics, trade associations, and so on.
Players in Business
In the business world, you have to know where the parties are engaged in the same field as you. There is a huge difference, for example, between business / industry of which likely consists of only a few players only with business / industry consists of many small players or businessmen.
Clarity of this information raises a big difference between a business and a business plan. For example, a fast food business, consisting of several large brands, they take part in thousands of outlets known, and largely a franchise business. Economists speak of a consolidation in the industry, while novice players tend to disappear and some great players emerge. In accounting, for example, there are several large international firms whose names are known and tens of thousands of small firms. In computer manufacturing, for example, there are some big international companies are well known, and there are also thousands of smaller companies.
Distribution patterns
There are many strategies for a product or service to be up on the supplier or user. Explain how the distribution system in your business. Does your business is a business where product sales are supported by regional distributors, as well as for computer products, magazines, or auto parts? Is your industry relies on direct sales to large industrial customers?
Some products are generally sold through retail stores to consumers, and sometimes distributed by distribution companies that buy from manufacturers. In other cases, products are sold directly from the manufacturer to the stores. Some products are sold directly from the producer to the final consumer through promotion, national advertising, or other promotional means.
In many product categories there are several alternatives and options common distribution. Encyclopedias and vacuum cleaners are traditionally sold from door to door, but also sold in stores and directly from producers to consumers through radio and television advertising.
Some products are distributed through direct sales from manufacturers to other manufacturers directly, and in a long-term contract as between car manufacturers and suppliers of spare parts, materials, and components. In some industries companies use representatives or agents.
Technology can change the pattern of distribution within an industry or product categories. Internet, for example, change the option for software distribution, books, music, and other products.
Distribution pattern may not be important for service companies, such as restaurants, graphic artists, or architects. For some services, distribution may still be relevant. A phone service or Internet provider, describe the distribution patterns of distribution may be related to the physical infrastructure.
Competitors and consumer mapping
It is important to understand the nature of competition in your market. It is still a general overview of the types of business. Describe the general nature of competition in this business, and how customers seem to choose one provider over another.
What is the key to success? What factors support increased purchases yan? take advantage of the price difference? Features of the product? Service? Support? Training? Software? Accuracy of delivery? Is the brand name important?
In the computer business, for example, competition might depend on reputation and market trends, while the other player uses the power distribution and advertising.
In the restaurant business, for example, competition might depend on reputation and trends restora he managed, while other players prioritize location and easy parking facilities to attract customers.
In the service providers such as doctors, lawyers, etc., the use of ineffective advertising, more likely to rely on stories from mouth-to-mouth ata quality of services provided. Is there price competition between accountants, doctors, and lawyers? How do people choose travel agencies or florists for weddings? Why choose Starbucks coffee shop lainSemua not this is the nature of competition.
Main Competitors
Perform detailed analysis on your main competitor. Make a list of who your main competitors. What are the strengths and weaknesses of each? Consider their products, pricing, reputation, management, financial position, distribution channels, brand, business development, technology, or other factors that you feel is important. In what areas of the market segments in? What seems to be the strategy of their business? How big is the impact on your product, and what threats and opportunities they earn?
Once you successfully outlines business analysis for your business, you are expected to be ready to start running your business.
Sources:
http://gemawirausaha.blogspot.com/2011/03/pahami-seluk-beluk-bidang-usaha-anda.html
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