Retail Business Marketing Strategy

Discuss marketing strategy, it will not be endless. Variety of ways and can be used as a business strategy to market a product. One of the strategies that have been implemented from the beginning until now is marketing the retail or retail systems. The definition of retail or retail marketing strategy itself is all trading activities aimed at delivering the goods to the final consumer, in order to meet the individual needs of the consumer.

The majority of businesses choose to use this marketing strategy, because most potential market opportunities come from the consumer end, which is the average buy a product for their daily needs. No wonder, then, that the development of retail business is also very fast, just look at the grocery store business, minimarket, to retail business that was great as the Sun, Alfamart, Indomart, and Hero are sought after consumers.

The high market demand for retail products, make the most of the businesses choose the marketing strategy to release their products to market. While this is fairly easy, but the retail business market competition is very high. Therefore for those who want to engage in the retail business, you should consider the following things to win the market:

First, determine the target market. Although the usual retail businesses offer a variety of product needs of the community, but wherever possible, specify the target audience you want to reach. For example, more emphasis cheaply medium to reach consumers, or providing the highest quality products to reach target middle and upper market.

Second, create customer loyalty. Having a loyal customer, an appropriate strategy to improve marketing. Not only that, with consumer loyalty also helps retail businesses to face market competition. Create promotional programs to increase consumer loyalty, for example, just to give you a discount card for members, or holding promotional events every weekend.

Third, select a strategic business location. Business site selection greatly affects the level of sales in the retail business. Adjust the location of the business with retail businesses that want to run, because the location of the business also determine market potential. Such location is in the middle of residential areas, you can open a grocery store. As for the location of businesses in urban areas, you can try with the retail business or a mini supermarket.

Fourth, put the brand on any product. Planting image to consumers, be a great way to market your retail business. The thing to remember is not just a brand name, so include the brand that has been established in each product. Like put a price tag on each product logo, or include the logo on the interior of the room. So that the brand has become a differentiator your retail business with business competitors.

Fifth, provide excellent service to consumers. Do not ignore the term customer is king. This term gives advice to businesses to always provide the best service for consumers. Get used to serve consumers with 3S 1A (greet, smile, say hello and enthusiastically). Do the smallest of things, such as greeting and welcoming customers to say thank you after they finished shopping. This method has been carried out at a fraction retail businesses, such as Indomart. So consumers feel rewarded when shopping at your place, and do not hesitate to come back to shop.

Because the retail business marketing strategy refers more to the final consumer as a potential market, you should do business with marketing directly to the consumer approach. Rest assured when customer loyalty is established, then that becomes the most effective agent for marketing your business is the consumer. Therefore, meet the needs of consumers and let them be your marketing agent. Greetings success.
 
Sources:
http://gemawirausaha.blogspot.com/2011/02/strategi-pemasaran-bisnis-retail.html