Charming Boutique Potential Travelers

Boutique deemed capable of attracting tourists to a destination. Although the destination is not a favorite tourist destination. 

Chief Executive Officer Yoo Hotels, Marco Nijhof revealed that in one of the sessions at the event "Indonesia Hospitality & Tourism Investment Conference" in Jakarta, Tuesday (05/07/2013). "Boutique hotel may be located downtown location, not necessarily in the center of town. Because the design and concept of the hotel is able to rejuvenate the site has to offer," said Marco. 

Indeed, further Marco, if you can choose the favorite tourist destinations or popular locations are better, but not a necessity. Possibly, the second choice destination. "Therefore, the boutique hotel has a characteristic strong design," he said.

 
Boutique hotel, adds Marco, were able to have a unique design that comes out of a person's daily life, but still comfortable and suitable for life. "Not that has artistic paintings on the walls of the hotel room, then it means boutique hotel," he said. 

In addition to the robust design and unique hotel, boutique resorts and hotels generally have a little room. As disclosed Area & Development Director Asia Pacific Small Luxury Hotels of the World, Victor Wong, a boutique hotel that is managed in the network generally have less than 200 rooms. 

"On average only 100 rooms and each hotel has a robust design. Designs is very important. Each location with background influenced the design of the hotel. Example of historic destinations, the concept is even more in that direction," he said. 

How to attract tourists to the boutique hotel? In the UK, said Marco, tourists to the boutique hotel is very high. 

Meanwhile, Wong added that in Asia such as Bangkok and Singapore's popular boutique hotels as well as in Asia. 

While in Indonesia, as revealed Senior Vice President, Design Services, Banyan Tree Holdings Limited, Dharmali Kusumadi, domestic tourists especially foreign tourists is a great potential for boutique hotels. 

"Boutique hotels are not going to compete with a four or five star hotels are usually. Due to different indeed. Boutique hotel could easily be accepted in the market potential destinations to the hotel's location," added Dharmali.

Sources :
http://travel.kompas.com/read/2013/05/08/11362535/Hotel.Butik.Potensial.Menarik.Wisatawan?utm_source=WP&utm_medium=box&utm_campaign=Kknwp